Learn How to Earn Big $$$ Removing All Types of Skin Growths Presented By:Lana Yu, Educator Learn how to add a lucrative new service to your spa, salon or med-spa to satisfy your clients’ requests to remove all types of skin growths. This class will teach you how to use an easy to operate technology to permanently remove all types of surface skin growths such as ruby points, skin tags, age spots, cholesterol deposits, calcium bumps and Fibromas in just one treatment. A live hands-on demonstration will be given. Exhibiting Company: Martinni Beauty, Inc.
Success With Sunless Presented by: Alison Bunch, VP Evolv Sales Understanding Sunless tanning & how to introduce this new service to your client base successfully. The science behind UV-free tanning process and the health benefits associated. The technique behind giving a basic spray tan and how to extend the life of it. Discussing Industry Standard pricing for this service. Finally, marketing and advertising secrets, to a successful sunless launch. Q & A Session. Exhibiting Company - www.sunlessinc.com
Body Art Services Presented By: Erika Harrison - Amerikan Body Art Owner Body Art is a fun and easy add-on service that will set you apart from your competition. Henna body art and glitter tattoos are as popular as ever with both teens and adults. Learn to create body art that looks great for casual weekend parties, for formal events such as weddings and proms, and for relaxing spa day parties. And in case you were wondering...Yes, then can be applied anywhere on the body. Erika will teach you the basics of applying henna body art and glitter tattoos and will even give you the opportunity to try your hand at applying one yourself. You'll get ideas for marketing these new services to your current clients and how to start a side business by offering private parties. You'll be ready to start making money the moment you get back to work. Exhibiting Company: Amerikan Body Art
Shellac: Say Hello to the Future Presented By Jennifer Phelps- CND National Key Account Manager - Spa and Retail Shellac became a global sensation when it launched in 2010, and it continues to gain momentum. Why? Because it really works! Learn how this amazing technology is changing the concept of manicuring and creating new business for spas and salons around the globe. Exhibiting Company: JaCo Wholesale Day Spa Supplies
2:00 pm to 2:45 pm
Permanent Makeup Earn $86,000 per year part time. Add this service to your existing business. Presented By Dr. Linda Dixon We will have power-point about Permanent Makeup and also discuss all phases of this lucrative profession. Add it to your existing business and it will bring new clients and please your existing clients. We will also discuss the American Academy of Micropigmentation and what it means to be board certified. We will also have Q & A and answers all your questions. Join us for a fact filled hour. Exhibiting Company: Kolorsource / Boca Ta-2 Inc
Dressed to Impress.... What your sheets say about you Presented By: Robert Mishkin, Co-Founder This presentation is designed to answer questions for existing spa owners as well as new spa owners. The focus will be on what type of linen should be used, laundry issues, whether buy or rent linen. And, whether you do laundry on site or sent to an outside laundry service. We will also discuss massage oils and the effect they have on linen and staining. What is that smell we often sense in the treatment room? What retail opportunities are there? We also will discuss how to make a bed to best serve the clients and staff. Exhibiting Company: Comphy Co
7 Low-Cost/No Cost Ways To Get New Spa Clients Now Presented By:Barry Nicholson, President Let's face it: getting new clients can be expensive. Choose the wrong type of advertising and not only will you not have many (if any) new spa clients to show for it, but it could end up draining your bank account!
In this fast-paced, eye-opening presentation, you'll discover how to get more new clients than you ever imagined possible using little-known low-cost, and NO-cost marketing strategies: • An "under the radar" super-cheap advertising method you've likely never considered that gets one spa in Texas 60 new clients like clockwork and at least $4800 in sales every month • A referral campaign that got an "average" spa 70 new clients in a single month. Cost? ZERO • How to get to #1 on Google for the hottest spa-related keywords in your market - for free • A proven, no-cost way to use Facebook to get 3-5 new clients per week • The “controversial” method that got one spa 2500 new paying clients in 24 hours (I’m not kidding) • How to have not only ONE - but TWO websites on page 1 of Google that sends you new clients day-in, day-out • A door-busting technique I guarantee you’ve never heard of for getting new clients to your spa every month like clockwork (yet it doesn’t actually “COST” you anything) ...and much more! Exhibiting Company: The Ultimate Spa Marketing System
12:15 pm to 1:45 pm
Room - Jamaica A
Profitable Facebook Marketing For Busy Spa Owners Presented By:Barry Nicholson, President A lot of spas are jumping on the Facebook bandwagon, but the problem is, most don’t have a clue how to actually make MONEY with Facebook. And there are a lot of so-called social media experts out there who are quick to share cutesy tips for “building your brand on Facebook”...but these ideas are often lacking any REAL cash-in-hand, take-it-to-the-bank RESULTS backing them up. Here’s what you’ll discover during this fast-paced presentation: • How to get at least 3-5 new clients every week from Facebook for free • The Secret to REAL success on Facebook that none of the “social media gurus” are telling You • How one spa got over 800 visitors to come to their spa in a single day using nothing but Facebook, email and another super-secret, dirt cheap technology • How you can use the NEW Facebook “Deals” feature to cream your competition in 2011 • The critical differences between Facebook Pages, Groups, Places and Personal Profiles – and why getting this wrong may be costing you a fortune • The REAL Truth about the “Like” button that Facebook isn’t telling anyone – that could make a HUGE difference in response to your ad • The #1 most important component of any Facebook Ad (WARNING: get this wrong and your ad will get practically ZERO clicks) • The simple trick for getting a lower per-click price than your competitors on Facebook • Sneaky Facebook tricks for getting your spa clients to spread the word about your spa to all their Facebook friends • 6 Tips to make sure your spa’s Facebook followers don’t ignore your posts ...and much, much more!
The Red Light Advantage Presented By:Brook Taylor, National Educator Red Light Therapy is a newly discovered technology. Red light is a visible light spectrum. Independent research demonstrates that certain cells in the skin can be encouraged to produce collagen, elastin and certain enzymes that are imperative to the skin's supportive structure with exposure to Red Light at a measurement of 633 nm. We will take a long look at what red light can do for your clients and your annual revenue. Exhibiting Company: All Hours International
Who Else Wants To Get Facelift Results Without Surgery or Pain?" GO Microcurrent! Presented By Lana Yu, Educator Understand the science behind microcurrent that relate to skin and muscles. This class will lead you to an eye opening experience, for a non-surgical facial toning and lifting technique. An easy, non–invasive result oriented aesthetic treatment. A must-attend lecture with live performance. Exhibiting Company: Martinni Beauty
The Power & Profitability of Becoming a Certified Lumia Therapist Presented ByBrett Jay Lazarus, President-Lumia Science Renee Merlo, Director of Spa Development-Lumia Science Zhanna Osminina, Director of Lumia Therapy Training Lumia Therapy Certifications are now available for businesses and individuals. Many have already received their certificates to offer Lumia Therapy at Spas, Salons, and through independent operators for their clients. The Certified Lumia Therapists become qualified to use the MegaBodyLight and all the Bioptrons at the professional level. Top leaders in Lumia Therapy will be offering training to grow your knowledge of color and light and increase your power to profit. Participate in demonstrations at Booth #123 and get certified and trained on Monday, February 28th, 1:00 pm to 1:45 pm - Room: Trinidad A Exhibiting Company: Lumia Science
1:00 pm to 1:45 pm
Two Part Symposium: Presented By Sherrie Berry - CEO (Part 1) & Kristie Siegel - Director of Outside Sales (Part 2) Part 1 (30 min): Iontopheresis and Sonopheresis - How Can it Benefit My Business? The scientific explanation of iontopheresis and sonopheresis and how they work together to enhance effects of anti-aging agents. Presented BySherrie Berry - CEO (Part 1) Part 2 (15 min): The Miracle Ingredients for Soothing Post Wax. Application of appropriate compounds could make a difference in your client's post-wax experience. Presented By Kristie Siegel - Director of Outside Sales Exhibiting Company:SkinAgain
12:00 pm to 12:45 pm
2:00 pm to 2:45 pm
Health Care Reform and Wellness: How can they help reduce health care cost for you and your company? Presented By Dan Fortier, Owner, Fortier Insurance and Wellness Services During these unpredictable economic times the margin for profit can be very tight in your business. Health care costs are increasing and the tremendous financial toll that absentism, presentism and lack of productivity can play on your bottom line is astounding. In this session you will leave with action steps you can take and use right away and you will learn: * How health care reform will affect you and your company. * Why healthy employees are essential to the financial success of your business. * How you can help employee health by providing not only an affordable insurance benefits package, but support for better fitness, nutrition, stress management and other components to well-being. * How to design a wellness program that fits your budget and gives you a return on your investment. This session is designed for employers, employees and independent contractors. Exhibiting Company: Fortier Insurance and Wellness Services
Advanced Marketing Tactics For Spas Who Want To Crush Their Competition Presented By:Barry Nicholson, President WARNING: this super-in-depth presentation is NOT for newbies. If you're still struggling with the basics of how to market your spa profitably, or if you consider yourself a "technophobe" - you'll want to attend one of Barry's other 3 presentations instead. This 90-minute presentation is for those marketers who are already successful, who want to DOMINATE their local competition with the latest, most cutting-edge marketing that really works! In this high-energy, ho-holds-barred presentation, Barry will cover: • Facebook Advertising for Pros: how to exploit the world's largest, most highly-targeted advertising medium to get a steady flow of ideal spa clients...CHEAP. • Google Adwords Tricks of The Mega-Marketers: tap into a world of untapped prospects in your market “on the cheap” when you discover the same sneaky tactics pro marketers use to get much lower per-click prices and higher click-through rates • Discover how one spa used multiple forms of hands-free technology & dirt-cheap media to get over 800 people to an event – for less than $400 • How to get not one, not two, but MULTIPLE websites on page one of Google for your highest-traffic keywords – sending you fr*ee leads, day in-day out • Virtually unknown ways of using Facebook Mobile to catapult your profits and expose your spa to literally thousands of ideal prospects in your market – FREE. ...and much, much more!
The Ultimate Hit-The-Ground-Running Marketing Plan For Brand New Spa Owners Presented By:Barry Nicholson, President If you’re a brand new spa owner, you simply can’t afford NOT to be in the room when Barry shares his super-valuable insights to get you up-and-running with new clients quickly and affordably. Unfortunately, most new spa owners think through everything EXCEPT how they’re going to predictably and reliably get new and repeat clients. The truth is - there’s nothing more important than marketing your spa – nothing. You cannot afford to leave this to chance. You need a game plan.
In this 45-minute “power session”, you’ll discover: • How to avoid the critical mistakes practically every new spa owner makes that causes their ads to fail miserably and drain their bank account • 5 Little-Known, zero-cost ways to get tons of new spa clients in a hurry • The best forms of paid advertising to use for your new spa...if you’re going to spend money, these under-the-radar methods will give you the best bang for your buck • How to avoid resorting to offering profit-killing discounts and still get tons of new clients to happily pay you what you’re worth • The COLOSSAL Marketing Mistake virtually ALL spa owners make that keeps them working 80 hour weeks for years-on-end...and eventually close their doors • What to do when you have no money to advertise, and you need new clients “or else” ...and much, much more!
Learn The Five Most Familiar Skin Problems & How to Treat Them With Enzyme, Acid and Chemical Peels Presented By Institut’ DERMed College of Advanced Aesthetics presents: Lyn Ross, Master Licensed Esthetician. Lyn Ross, L.M.E. founded one of the first medical spas in the country and has been certifying licensed skin care professionals in clinical and medical aesthetics for over 15 years through the Institut' DERMed College of Advanced Aesthetics. She is a successful entreprenur, speaker and published author.
In this comprehensive workshop you will gain greater confidence in your abilities to help clients navigate today’s complex cosmeceutical skin care market. Learn how to assess skin conditions such as Photo-aging, Hyperpigmentation, Acne Grades I, II, lll and Rosacea using medical classifications. Investigate which enzyme, acid and chemical peel best treats each condition to guarantee rapid skin rejuvenating results! Discover how using a gradual treatment intensity and layering combinations of cosmeceutical therapies in a series of treatments reinforces compliance and client retention for financial success.
Human Adult Mesynchymal Stem Cells (hMSC) and their Regenerative Powers in Anti Aging Presented By Rob Shively, Chairman and Co-Founder Dermatech Research, Inc. I will begin with a brief introduction to the science of stem cells and the role they play in the body's repair system. Next, I will discuss the Human Adult Mesynchymal Stem Cell and the specific cells and tissues they are capable of repairing in the body. Next, I will talk briefly about the skin and some specifics about each of the various layers of our skin. I will then talk about some of the primary causes of skin damage. I will then talk about Stemulance and Stemoxyl, our trademarked active formula, the key actives and their specific roles in the healing and regeneration process. I will show some pictures of our GMP lab in Irvine, CA that grows the human adult stem cells. I will finish with some before and after pictures from our clinical trial. Exhibiting Company: DermaTech Research dba Stemulance
BREAK-THROUGH DISCOVERY ENHANCES HYPER HEALING Presented By: Dr. Dave Carpenter, ND, C. Ac., CCI
We all have patients or clients who don’t seem to respond as well as we would like them to with our therapies. A break-through in redox signaling technology is allowing the body to heal at hyper speed, much like a young child heals from an injury. Be one of the first in your industry to learn about this scientific discovery and how it applies to anti-aging, healing of injuries, and pain reduction. Dr. Dave Carpenter, ND, Ac, shares this exciting new discovery for taking your practice to a new level.